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RESILIENCE IN THE FACE OF ADVERSITY

2190Brand.com

2190Brand.com

Black and white logo for 290 Music featuring a lion and the number 290.

Featured Products

Young man in a black hoodie pointing at a graphic on his chest, standing against a light gray background.

$55

A young woman with natural curly hair wearing a black sports hoodie and matching black pants standing confidently against a white background.

2190DEAD LAND HOODIES

2190SWEATSUITS

$80

Woman wearing a black hoodie with a small logo on the chest, standing against a plain background.

2190BASIC HOODIES

$45

MUSIC & CATALOG

LISTEN TO 2190AYKAY GROWING CATALOG OF RAP MUSIC ANYTIME CLICK LINKs NOW

Neon signage featuring a hand with an open palm and colorful abstract shapes on the left side, and multicolored neon letters spelling out 'THE WORLD IS YOURS' on the dark wall, with additional neon designs including a flamingo and vertical stripes.
Collage of black-and-white photos of young men, with a central graphic displaying '2190 DAYS' in large, glittery orange text and a logo with a lion and the text '2190 MUSIC'.
Two men having a conversation, one wearing a black varsity jacket with patches and embroidery, the other wearing a black t-shirt and gold chains, in a dimly lit indoor setting.

music links

2190Days (mixtape)

2190Aykay” gets attacked by the refrigerator lady on WORLDSTAR!

CLICK LINKS BELOW

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CLICK LINKS BELOW 〰️

single cover art

cash out (single)

Back of a person with braided hair, wearing a black shirt with a circular patch on the back that has the number 2190 and a graphic of a bird.
Two men posing in front of a mirror in an indoor location with colorful lighting. One man is wearing a black vest, distressed jeans, and gestures with his hand. The other man is wearing a multicolored jacket with Nike branding and also gestures with his hand. A sign on the wall indicates no drinks, no sitting on the pool table, and no gambling.
Man with tattoos adjusting a blue and white bicycle helmet, looking directly at the camera.
Two men sitting at a table in a dimly lit setting, both looking at their phones with expressions of interest or concern. One man wears a black cap and the other a black baseball cap with red lettering.
single cover art

dead land (single)

A man wearing a black baseball cap and a black varsity jacket covering his mouth with his hand, standing near a door or window.
Two men standing together outdoors at a social event, one wearing a red Atlanta Hawks cap and red shirt, and the other wearing a white shirt with a black jacket draped over his shoulders, with tents and people in the background.
Two young men posing in a parking garage, one giving a salute and the other making hand gestures, both wearing black t-shirts with logos and one in a baseball cap.
A person wearing a baseball cap, black gloves, and a dark jacket, holding a microphone and pointing it towards the camera in a dark setting with colorful lights in the background.
A woman with long dreadlocks, sunglasses, and a yellow hat holding a black T-shirt with a barcode and the word 'FREEDOM' printed on it. She is standing next to a man in a white T-shirt at a construction site with signs and windows in the background.
A man with a beard wearing a black shirt and headphones, sitting in front of a microphone with a pop filter. Smoke or vapor is visible around his face, and the image has a vintage, grainy filter with rainbow light effects.
A man wearing sunglasses, a black bandana, a graphic t-shirt with a black and white photo of a young girl, and an open gray jacket with a red lining, standing outdoors at night with dark sky and trees in the background.
Two young men standing together, one with his arm around the other's shoulder, in front of a plain wall.
Black and white close-up portrait of a young man wearing a patterned bandana on his head, looking directly into the camera with intense eyes, holding the edges of his headwear with both hands.
Person wearing a red cap and a red jersey with 'AY KAY 2190' printed on the back, watching a baseball game from stadium seats.
A man smiling and flexing his arms while sitting on a couch, wearing a black varsity jacket and a blue cap, with blue shoes visible in the foreground.
A man with tattoos and a beard wearing a black baseball cap and a black varsity jacket with white lettering and patches, smiling and looking to the side, standing near a neon sign that says 'OPEN'.
A person wearing a hoodie and headphones stands in a recording studio, holding a microphone on a stand, with a bulletin board with various notices and a whiteboard in the background.
A young man standing outdoors in front of a brick building, wearing a white t-shirt, making a circle with his thumb and index finger, and gesturing with his other hand.
Black and white photo of a man with a bandana on his head, smiling widely with his mouth open, showing his teeth, and clasping his hands together.
A man with headphones is recording vocals in a studio, with a large black-and-white portrait of Tupac Shakur behind him.
Silhouette of a man wearing glasses, a plaid shirt, and a watch, with his hand on his neck, in monochrome brown tone.
A man with tattoos and wearing glasses, a headscarf, and sleeveless shirt is behind jail bars, sitting with his face resting on his hand and looking downward.
Two young men in a recording studio, both making hand gestures toward the camera. The studio wall behind them features a logo with a microphone and headphones, and the words "Radio" and "Just Do It." The scene is in black and white.
Man with tattoos standing against a white wall, wearing a white t-shirt and brown pants.
Three men posing together in a dimly lit setting, one wearing a black cap, another in a red sports jersey smoking, and the third in a gray hoodie with the hood up, all making hand gestures and pointing at each other.

TwentyOneNinety - Visual

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More about
our brand

WHAT DOES 2190” MEAN?

2190” MEANS TO BE REFORMED” OVERCOMING THE DARKEST CHALLANGES IN ONES LIFE..BREAKING DOWN MENTAL BARRIERS BECOMING A BETTER VERSION OF SELF.

WHAT IS 2190?

THE AMOUNT OF TIME I SPENT INCARCERATED.

Black circular logo featuring a white lion's head and the text '250 MUSIC' with distressed style, all on a black background.

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A man with tattoos on his arms wearing a black cap and T-shirt, resting his chin on his hands in a dark, dimly lit setting.
Three men posing together in front of a backdrop with a circular logo and a hand holding a microphone illustration. The man on the left is wearing glasses, a black cap, and a black hoodie with graphic designs. The man in the middle is wearing a black cap and a black varsity jacket with patches, making a peace sign with his right hand. The man on the right is wearing a red shirt with
A man with headphones sitting in a recording studio, working at a mixing console under blue and purple lighting.
Person recording in front of a microphone with headphones on in a dimly lit room, with a framed picture on the wall in the background.